- A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters.[1] For example, newsletters are distributed at schools to inform parents about things that happen in that school.
- Newsletters are published by clubs, churches, societies, associations, and businesses—especially companies—to provide information of interest to members, customers, or employees. A newsletter may be considered 'grey literature". Newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence.
- I know it can be kind of scary pushing back on your boss about a project you've been handed, but if an email newsletter isn't right for your marketing, you shouldn't waste your time working on one.
Evaluate: Do you even need an email newsletter.
- One of the biggest problems with email newsletters is that they are often cluttered and unfocused because they are supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it's kind of a mess. Email -- whether it's a newsletter or not -- needs one common thread to hold it together.
Figure out what kind of newsletter you want to send.
- One of the biggest problems with email newsletters is that they are often cluttered and unfocused because they are supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it's kind of a mess. Email -- whether it's a newsletter or not -- needs one common thread to hold it together.
Set expectations on your 'Subscribe' page.
- Once you've figured out your newsletter's focus and content balance, make sure you're properly communicating about them on your subscribe landing page.
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