Our Working Search Engine Marketing
Search Engine Marketing to give your business a unique and eye catching identity
- Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
- As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers[8] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance.
- We are expecting you to contact us and avail the best services. Till date we have handled several SEO projects and we have never let our customers' expectation go down. We have always excelled the customer's expectation and provide them with the best services. To avail with great service, we are your only choice. Contact us through e-mails and calls. We are here at your service.
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Comparison with SEM
- In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.
- From an SEM perspective, a good title tag should:
- Be no more than 70 characters (including spaces)
- Include both product- or service-related keywords and your company's brand name
- Be both intriguing and informative enough to prompt search engine users to click through to your page (as title tags are typically used in the snipped displayed in the natural search results)
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